Lee Larson grew up in Des Moines, Iowa, attending both Grand View College and Drake University. He graduated in 1969 with his BS in Journalism and a minor in Advertising. Prior to Roach Ag, Lee spent most of his corporate life working in sales and marketing, developing business skills to help employers grow their companies.
In 1998 John Roach brought Lee into his commodity brokerage firm to bolster client relations, company services and subscription sales. The corporate office was still located in Perry, Iowa, where Lee used his extensive customer relations experience to help improve Roach Ag Marketing.
Currently, Lee works in the corporate office in Boca Raton, Florida. Lee feels very fortunate to have played a role in the impressive growth and expansion Roach Ag Marketing has experienced over the last decade.